I just came across this and it surprised me too. Personally speaking, McCain’s previous site sucked. It wasn’t worth the effort going on there because, well, it was unnavigable. But the new one is better and is worthy of a presidential candidate circa 2008.
The recently more Web-savvy John McCain campaign has re-launched its social network – McCainSpace – and it’s actually pretty good. The site is powered by KickApps, and includes standard social networking features like forums, groups, and plenty of user-generated content.
What’s impressive about the new McCainSpace is the viral potential it unleashes for the campaign. For instance, the Groups feature includes a “Hillary Supports for McCain” – which, apparently there are still plenty of according to recent polls. There are also groups for McCain supporters in every state, allowing them to organize and discuss their campaign efforts. Meanwhile, all of the videos users upload are embeddable, meaning they can be spread via blogs and social networks.
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